Overwhelmed by the Complexity of Businesses? This May Help

Improving Both Customer Experience And Security There are multiple channels and over multiple devices that customers are using these days to interact with brands. This has resulted in fundamental shift on how new multichannel customer behaviors is being accommodated. It isn’t longer an exception these days to provide a smooth multichannel experience but more of a rule. Connected customer experience can literally bring a competitive edge to your brand. On the other hand, this has made security to become more and more crucial like never before particularly if you are dealing with sensitive data of thousands of customers. In fact, just a single breach is enough to make your customers lose their trust on your brand. And because every measure you are taking in affect the CX or Customer Experience, this is actually raising lots of questions on how brands can achieve balance between security as well as customer experience. The good thing is, there are 3 ways on how you can do this like what is listed below:
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Number 1. Finding cIAM solution – today, there are plenty of cIAM solutions out there and each of it has different capabilities and security features. So, if you have plans of buying one for your brand, be sure that it comes with your preferred security feature. For you to be sure that you’re talking with the right cIAM vendor, you’ve got to ask them questions similar to how does the solution performance is affected on allowing security features, does the solution has application and data level security, does the solution is notifying admin of privileged account activity and so forth.
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Number 2. Enable secure and smooth authentication – when it comes to security, it is a good initiative to have multifactor authentication. Multifactor authentication technology is demanding users to provide different forms of verification to prove his or her identity. A common approach with regards to MFA is that, it needs users to go through 2 levels of authentication. First, the users will need to submit their credentials and when done, there’s an OTP or One-time password login sent to the registered phone number. Number 3. Centralizing and securing data – if you like to have seamless multichannel experience to your consumers, then it is crucial to have a centralized data which is then dispersed across various places. When you go to centralized profiles, you can apply security at different areas similar to authentication, access control, data layer and the likes. If there is a missed area, it is possible to compromise security, ruin customer experience or both. A big number of security requirements similar to end to end encryption doesn’t directly affect customer experience. In general, the stronger the encryption, the more secure it is however, there needs to be balance to it.