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Tips for Marketing Your Business With Bulk SMS To drive sales, companies have various marketing options they can go for. Among the marketing channels you can go for is using bulk SMS. However, most businesses do not concentrate on SMS marketing. The reasons for not using the marketing vary. High cost is one of the reasons that businesses cite for not adopting SMS marketing. However, most of the reasons for not using the marketing are not justified. According to a recent marketing study, text messages are read quickly and frequently than social media posts and emails. Most SMS messages are read within five seconds of them being delivered to a recipient’s phone. Thus, SMS will ensure your message gets delivered to your audience in a better way. However, this is not to say that SMS marketing does not come with its challenges. Customers consider their mobile phones are private gadgets. This means they do not expect irrelevant messages on their phones. For this reason, you need to work on your SMS campaign. Follow the guide below to get a positive ROI on bulk SMS marketing.
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Use the Right Content for Your Marketing Whether or not you will be successful with your bulk SMS campaign will depend with the content you send. The content you create may depend with your company or what you would like to achieve. Still, there are some rules to follow in bulk SMS campaigns.
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With SMS marketing, you have a short space to convey your message. Your message has to fit in 612 characters. This means your message should be clear and precise. If your content is too short, consumers may not end up getting your whole message. On the flip side, if the message is too long, your audience may lose interest. Your aim should be to get a response from your audience when you send a message. Thus, it’s important to ensure your audience will be prompted to act when they receive your message. One of the ways in which you can attract your audience’s attention through bulk SMS is by sending out offers. A number of studies have shown that consumers respond better to promotional messages sent to them through SMS. Make sure any offer you send through bulk SMS is well explained. Apart from this, include instructions on how the offer can be redeemed. For instance, you can send a discount code to your audience through the SMS. Consumers will feel the offer is exclusive for them when you do this. Also, make sure your offer has a deadline. When your offer has a deadline, your target customers will act quickly to ensure they don’t miss it. The guide above will help you when carrying out SMS marketing.